HR Is Using AI to Polish What Already Exists. That Is Not What AI Is For.
The function that is supposed to help organizations prepare for the future is spending most of its AI investment optimizing the past.
There is a specific pattern in how organizations adopt new technology, and it is almost always the same. The technology arrives. People figure out how to use it to do the things they were already doing faster or more cheaply. They declare success. And then, somewhere in the distance, someone who understood the technology differently has used it to do something that the first group had not considered possible, and the gap opens.
In the HR function, Dean Carter — former CHRO at Patagonia, Sears, and Fossil, now CEO of an AI company in the HR industry — argues that this gap is already forming, and that most HR leaders are on the wrong side of it.
“HR is navel-gazing,” he said recently. “We are applying AI to what already exists. Instead, we should be looking out at the totally new horizon that is being created by AI.”
The critique is specific and worth unpacking carefully, because it points to something real about how the function tends to approach its own transformation.
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The Optimization Trap

The most common AI applications in HR right now are workflow automations. Job description generation. CV screening. Onboarding documentation. Interview scheduling. Performance review templates. These are legitimate uses of the technology. They reduce time spent on administrative tasks, they increase consistency, and they free up HR professionals for higher-value work, at least in theory.
Carter’s argument is not that these applications are wrong. It is that they represent the minimum viable use of a technology with significantly larger capabilities, and that HR functions that stop here are treating AI as a better typewriter rather than as a fundamentally different tool.
The analogy that comes to mind is useful: the first people to use the internet built electronic versions of newspapers. The people who built what the internet actually became did something different. They asked what was possible that had not been possible before, rather than how to do existing things more efficiently.
For HR, the existing-thing-more-efficiently version is writing better job descriptions in thirty seconds instead of an hour. The new-thing version is what Carter describes at his own company: a system that passively analyses observable behaviours in virtual meetings across an entire organization, identifies the patterns that correlate with team performance and individual thriving, and delivers personalized insights to every participant after every meeting. This would have been operationally impossible without AI. It is not a faster version of a survey. It is a category of organizational intelligence that did not exist.
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The 80/20 Principle of AI Use
Carter’s framework for how to actually use AI is worth adopting directly. His version: AI delivers about 80 percent of what you need. That 80 percent handles the knowledge collection, the research legwork, the synthesis of information that takes more time than it takes brainpower. The remaining 20 percent — the judgment, the nuance, the decisions that require context and wisdom that no model currently holds — is where human expertise should be concentrated.
The mistake is expecting the model to deliver 100 percent, which it cannot, and then concluding either that AI is not ready or that your role is to prompt it into increasingly refined versions of a complete answer. Neither response is useful. The first undersells the technology. The second wastes the human.
For HR specifically, this means being clear about which parts of the function require genuine judgment — the interpretation of cultural signals, the handling of sensitive employee situations, the strategic alignment of people decisions with business direction — and using AI aggressively on everything that does not. The recalibration is uncomfortable for functions that have historically justified their value through process ownership. When the process is automated, the question of where HR’s value actually lies becomes more urgent and more visible.
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How to Build AI Literacy in a Team
Carter’s approach to building AI competency within his teams offers a model directly applicable to HR leaders managing their own functions.


