Ayomide Abiodun is the content lead for Workie, CareerBuddy's media arm built specifically for graduates and entry-level professionals. If CareerBuddy needs to reach the next generation of African talent, Ayomide is the voice making that happen. Fresh, sharp, and consistent, she has built a presence that speaks directly to young professionals figuring out their first steps in the world of work. What started as an internship quietly became a full-time role, and in this interview she talks about the creative grind behind keeping a brand voice alive, why algorithms are the most unpredictable colleague she has ever worked with, and what she believes is the future of work in Africa.
Let’s talk about how you came into your role at CareerBuddy?
Well, I interned at CareerBuddy for a while, and I think that period really gave me a solid foundation. I got to understand how things worked from the inside. So when I graduated, it just made sense for both sides to make it official, and I was retained as a full-time employee. It honestly felt like a natural progression.
What does a typical day at CareerBuddy look like for you?
My typical day usually involves a lot of curation for the socials, finding the right content, making sure the messaging feels current and relevant, and just keeping things moving. No two days are exactly the same, but there’s always something to create, refine, or put out into the world.
If CareerBuddy were a person, how would you describe their personality?
CareerBuddy would be that chill friend you have who’s always acing everything they do, but never in an annoying way. They’re put-together, they know their stuff, and somehow they make it all look effortless. The kind of person you go to when you need real advice, not just reassurance.
What’s the hardest thing about working in recruitment/media?
Honestly, two things: staying creative consistently, and dealing with the unpredictability of ever-changing algorithms. Just when you think you’ve figured out what works, the rules shift. It keeps you on your toes, which is exciting, but it can also be genuinely exhausting.
What’s your hot take on the future of work in Africa?
We’re eventually going to get to a point where companies realize they’re burning unnecessary fuel, literally and figuratively and remote work will just become the standard. The talent is here, the tools are here, it’s really just a matter of time before the mindset fully catches up. Fingers crossed we get there sooner rather than later.
