Three founders and leaders share how romance complicated—and complemented—building businesses
Dating is complicated. Dating when you're responsible for other people's livelihoods? That's a whole different level of messy.
This Valentine's season, I talked to three people in leadership positions about how love intersected with building, managing, and running businesses. These aren't your typical "we met at a networking event" stories; they're about the unique challenges that come when romantic relationships tangle with power dynamics, co-founder relationships, and the pressure of being responsible for more than just yourself.
If you think regular relationships are hard, try adding equity splits and board meetings to the mix.

"I Hired Her. Then I Fell for Her. Then Everything Got Complicated."
Kunle, 35, Founder and CEO of a digital marketing agency
I'm just going to say it: I hired Bisola because she was the best candidate. Not because I was attracted to her. I need that on record because what happened later makes it sound like I had ulterior motives, and I swear I didn't.
She came on as my Head of Strategy when the agency was about two years old, maybe 15 people on the team. Smart, creative, didn't take crap from anyone—including me. Within three months, she'd restructured our entire client onboarding process and landed us two of our biggest accounts. I was impressed, professionally.
Then we started traveling together for client pitches. And look, there's something about being in an airport at 6 AM, both exhausted, both stressed about a presentation, both running on bad coffee and adrenaline; it creates this intimacy. You see each other without the office polish. You share frustrations you wouldn't say in front of the team.
I started looking forward to those trips a little too much. Started noticing things I shouldn't notice, like how she'd absently twist her hair when she was thinking, or how her whole face changed when she laughed at something genuinely funny versus just being polite.
The problem was: I was her boss. Not just her manager, I owned the company. The power dynamic was massive. And I'd seen enough workplace harassment stories to know that even if feelings were mutual, initiating anything would be inappropriate at best, predatory at worst.
So I didn't say anything. For almost a year, I just... dealt with it. Kept things professional. Probably overcompensated by being extra formal with her in meetings, which my COO later told me made everyone uncomfortable.
Then Bisola resigned.
She gave me two weeks notice, said she'd gotten an offer from a competitor, very standard resignation. I was devastated, and not just because she was incredible at her job. But I couldn't exactly say "please don't leave because I have feelings for you." That's not how this works.
On her last day, after the goodbye party, she asked to talk to me privately. I had no idea what to expect. And she just said it: "I need to be honest with you. Part of why I'm leaving is because I can't keep working for someone I have feelings for. It's unprofessional and it's messing with my head."
I was speechless. Then I was relieved. Then I was terrified. Because she'd quit, which meant the power dynamic was changing, but also, she'd worked for me for almost two years, and I had no idea how to navigate this ethically.
We talked for hours that night. About whether we could date now that she didn't work for me. About whether it would look bad, like I'd been pursuing her while she worked for me, even though I hadn't. About whether starting a relationship with someone who knew all my business vulnerabilities was wise.
We decided to wait. She needed space to decompress from the agency, to settle into her new role. And I needed to make sure I wasn't romanticizing what we had just because I missed having her around the office.
Three months later, we went on our first official date. It felt surreal. We'd spent hundreds of hours together, but always in a professional context. Now we were just... two people trying to figure out if this thing we'd been dancing around was real.
It was.
A year and a half later, we're still together. But it's weird in ways I didn't expect. She still knows all my business insecurities, like, she was there when we almost lost our biggest client and I had a full panic attack. She knows what my stress ceiling is, what makes me shut down. Sometimes I feel vulnerable in a way that's uncomfortable, like she's seen too much of the mess behind the CEO persona.
Also, she can't work at the agency again. Even now that we're together, hiring her back would be... inappropriate. That bothers her sometimes—she loved that job, and she was good at it. She jokes that she had to choose between me and her career trajectory, which isn't entirely a joke.
I guess the leadership lesson here is that attraction happens. It just does. You can't control who you develop feelings for. But you can control how you act on it. I'm proud that I didn't pursue her while she worked for me, even when I wanted to. I'm proud she made her own choice to leave before anything happened. Those boundaries mattered.
Would it have been easier if I'd never hired her? Sure. But I'd also be worse off professionally and personally. Sometimes the messy option is still the right one. You just have to be intentional about how messy you're willing to let it get.
"We Were Co-Founders First. Then We Became Co-Parents. The Business Almost Didn't Survive."
Zainab, 38, C00 of an e-commerce platform
People love the idea of co-founder couples. It's romantic, right? Building a business and a family together. The perfect partnership.
Except nobody tells you what happens when those two partnerships start competing for resources: time, energy, attention. Nobody prepares you for choosing between your co-founder and your spouse when they're the same person and you disagree on a strategic decision that could make or break your company.
Malik and I started dating in 2017, launched our e-commerce platform in 2019, and got married in 2020 right before the pandemic. Everything was aligned. We had shared vision, shared values, shared goals. Work and life blended seamlessly because we were building both together.
Then I got pregnant in 2022.
It wasn't planned. We'd talked about kids eventually, but not while we were still in growth mode, not while we were trying to close Series A funding. But life doesn't wait for your business roadmap.
The pregnancy was hard. I was exhausted, nauseous, struggling to keep up with the pace we'd set. Malik tried to pick up slack, but he was already overextended. Investors started asking questions about my commitment level. One literally asked if I was planning to "stay involved" after the baby came, which made my blood boil.
We had our first major fight about the business during my third trimester. Malik wanted to bring on a new COO to help manage operations while I was on maternity leave. I felt like he was trying to replace me, like he didn't trust me to come back strong. He felt like I was being unrealistic about how much I'd be able to handle with a newborn.
We were both right and both wrong.
When our daughter arrived, everything changed. Malik took two weeks off, then jumped back into work because somebody had to keep the company running. I was home, sleep-deprived, learning to breastfeed, feeling like I'd been cut out of my own business. I'd log onto Slack and see decisions being made without me. Important decisions.
I tried to stay involved. Took investor calls while the baby slept. Reviewed decks one-handed while holding her. Pretended I had it all under control. I didn't. I was drowning. Malik and I started arguing about everything. He felt like I was judging him for prioritizing the business. I felt like he'd checked out of parenting. The resentment was eating us alive, and our investors could sense it. Our working relationship was suffering, which meant our company was suffering.


